About Us


Avaion has been in business since 2001. Our team has over forty years of combined experience working in the pharmaceutical industry, both in commercial and clinical operations.

We have developed data and software solutions, both on-premise and in the cloud, for the brokerage, medical device, and commercial data industries.

We currently provide recognition, matching, and reporting services for commerical medical organizations, including Phase IV clinical trial recruitment and performance, Key Opinion Leader assessment, and call center analytics.

Geoff Thompson, Principal

Geoff Thompson has over twenty years of experience architecting and developing software solutions, ranging from mission-critical mainframe brokerage applications to pharmaceutical sales force automation (SFA) solutions that integrate the best of client-server, Internet and handheld technologies.

Geoff founded Avaion in 2001 out of the desire to provide user-focused software solutions that are as easy to use as they are powerful. FatFinger®, the first Avaion title, won praise from customers and critics alike, and was a top-selling title in its category on the Handango and Palm websites in 2002 and 2003.

Prior to starting Avaion, Geoff was Director of eBusiness for Visalign, where he led the application development practice in Manhattan, focusing on the financial and pharmaceutical industries. In 1998, Geoff toured nationally with Microsoft, demonstrating a sales force automation application his team developed for a pharmaceutical client, one of the first vertical applications then deployed on the Windows CE platform.

Geoff began his career at Piper Jaffray in 1984, where he trained in both the operational and technology groups before working in a variety of positions, from Programmer to Business Analyst to AVP and Assistant Manager of IT. His early training in operations was instrumental in helping Geoff develop the skills to more effectively bridge the gap between business and technology - a skill he still leverages today.

Geoff graduated from the University of Minnesota with a Bachelor of Arts in Business Economics.

Eric Gewirtz, Principal

Eric has been designing and building Sales & Marketing and Clinical Operations solutions for the pharmaceutical industry since 1987.

SolutionOne is a technology solutions company that provides web-based business intelligence and customer data integration solutions to the pharmaceutical industry.

Prior to SolutionOne, Eric was a Principal at Horizon Systems, Inc. from 1987 to 1999. Horizon successfully built leading edge business solutions for the pharmaceutical industry. (e.g. SFA, Customer ODS, District Manager, and Field Force Compensation solutions). Horizon<92>s solutions were used by a number of pharmaceutical companies, including Pfizer, Parke Davis, BMS, Schering-Plough, Abbott, TAP, Bracco, Sankyo, and Otsuka. Acxiom Corporation acquired Horizon in 1999. At Acxiom, Eric was the Health Care Business Unit Leader until December 2002.

Prior to starting Horizon Systems, Inc., Eric worked at Pepsi-Cola Company from 1980 to 1986 in various IT positions, focusing on Sales & Marketing software solutions. Eric also worked at Prodigy from 1986 to 1987, when it was a start up venture between IBM, Sears, and CBS. At Prodigy, Eric focused on on-line banking and stock trading systems.

Eric graduated from the PACE University (Manhattan) with a BBA degree in Management Information Systems.